Speedway Motorsports Case Study
Capturing the Speed of NASCAR in Every Frame
The Opportunity
In the ever-evolving world of competitive racing, Speedway Motorsports Inc. has built its reputation on innovation, precision, and an unwavering dedication to fan experience. Headquartered at the iconic Charlotte Motor Speedway, has expanded from a single track to a powerhouse portfolio of eight speedways and three media and licensing divisions, making it one of North Carolina’s largest public companies.
When it came time to remodel their corporate headquarters, leadership wanted to celebrate the raw emotion, thunderous energy, and breathtaking velocity that define NASCAR, not through moving images, but in static form. Their challenge: how to visually convey speed, motion, and intensity without sacrificing clarity or realism.
The design team quickly realized that traditional photo prints and canvas art couldn’t match the depth, luminosity, or permanence they envisioned. They needed a display medium as bold and enduring as the sport itself.
The Solution
That’s where Vivid Metal Prints came in.
Our team met with Speedway Motorsports’ designers to review a series of high-resolution race-day captures. These were images full of motion blur, tire smoke, and raw horsepower, and presented how these could be brought to life on various aluminum finishes. Side-by-side, it was immediately clear: the vibrancy, clarity, and depth of dye-sublimated metal prints left every other medium in the dust.
Unlike standard inkjet or canvas methods, Vivid Metal Prints uses a proprietary dye-sublimation process to infuse images directly into specially coated aluminum panels. This process captures microscopic tonal variations and the full color spectrum of each image, delivering visuals that appear almost backlit from within.
Each panel was custom-optimized, not only for brightness and contrast but also for the direction of the brushed aluminum grain, enhancing the illusion of speed and movement. The result: dynamic, museum-quality pieces that radiate energy and precision, exactly what you’d expect from the home of NASCAR.
For more than eighteen years, Vivid has remained singularly focused on perfecting the art and science of metal printing. We don’t divide our attention between paper, canvas, or acrylic. Every system, profile, and workflow is dedicated solely to mastering the aluminum print medium, and that expertise shines through in every project we deliver.
The Installation
Inside Speedway Motorsports’ newly remodeled headquarters, the completed metal prints now line the hallways and meeting rooms, larger-than-life images of race cars mid-drift, pit crews in synchronized motion, and fans frozen in moments of pure excitement. The metallic finish interacts with natural and artificial lighting to create a living, breathing gallery of motorsport heritage.
These aren’t just wall decorations; they’re testaments to SMI’s culture of innovation and speed, the perfect embodiment of what the company stands for.
The Takeaway
Speedway Motorsports set out to capture motion in stillness, and Vivid Metal Prints delivered.
Our collaboration showcases what’s possible when world-class photography meets cutting-edge print technology.
No matter your subject, whether you specialize in nature photography, high-speed action, fine art, or family portraits, Vivid Metal Prints offers a medium that elevates your work far beyond the ordinary.
If you can dream it, we can bring it to life with color, depth, and durability that never fade.